Since 2013
JAN 2025-Present
Experience design, Korro Labs
Helping bring low cost air conditioning forward, from concept to market.
I spent 4 years working in the impact space, designing for SRHR, mental health, and digital inclusion. Over the past 3 years, I’ve focused on product design roles that combine storytelling, systems thinking, and accessibility.

Natasha Y
A multidisciplinary designer across ⚄ product,
🎲 experience, and ✤ visual design, with a founder’s mindset and a passion for taking beautiful things from 0 to 1.

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PROJECTS IN FOCUS
CURRENT
Working on building an tools with AI and scaling a low cost air conditioner.
SUMMARY OF WORK
I began my career picking up design practices at branding and design firms before running my own design studio, and bring that entrepreneurial mindset into everything I build. For nearly a decade I have been working with clients across industries over a variety of projects and brief, to delivery purposeful, thoughtful design.
Below is a brief overview.
OCT 2022-DEC 2023
Senior visual designer, Shell
Folding branding into UI / Design of technology portals / Building design community within Shell
Worked with Shell on expanding their branding onto their UI. Shell is like and ocean, and the design department had the herculean task of bringing awareness of design methodologies into other departments. I helped uplift their design practise for Shell global by managing the internal communication for Shell Design. I also designed a mobile app for taxi drivers refuelling at Shell stations—designed for speed and ease. I also designed the Shell research and technology portal.
JUN 2021-JAN 2023
Lead Visual Designer, International Planned Parenthood Federation
Communication design for SRHR / Amplification of IPPF branding / Design system for diversity
Supported the IPPF's mission of enabling services and championing sexual and reproductive health and rights for all, especially the under-served, with multi-media graphic design.
MAR 2015-DEC 2023
Founder/Creative Lead, Potato Skins
Branding, print and digital design for brands in various industries
Potato Skins is my studio banner. Currently used as a space for experimentation in communication in social impact space, aligning digital solutions with comms for development. Previously, I have undertaken projects in print and digital, with clients such as Oxford University Press, Hero Future Energies, Dalberg, Bill & Melinda Gates Foundation, Meta, Better Cotton Initiative, Royal Enfield, Rotary India, Breakthrough, Sangath, Swasth Alliance and more.
JAN 2025-Present
Experience design, Korro Labs
Helping bring low cost air conditioning forward, from concept to market.
OCT 2022-DEC 2023
Senior visual designer, Shell
Folding branding into UI / Design of technology portals / Building design community within Shell
Worked with Shell on expanding their branding onto their UI. Shell is like and ocean, and the design department had the herculean task of bringing awareness of design methodologies into other departments. I helped uplift their design practise for Shell global by managing the internal communication for Shell Design. I also designed a mobile app for taxi drivers refuelling at Shell stations—designed for speed and ease. I also designed the Shell research and technology portal.
JUN 2021-JAN 2023
Lead Visual Designer, International Planned Parenthood Federation
Communication design for SRHR / Amplification of IPPF branding / Design system for diversity
Supported the IPPF's mission of enabling services and championing sexual and reproductive health and rights for all, especially the under-served, with multi-media graphic design.
MAR 2015-DEC 2023
Founder/Creative Lead, Potato Skins
Branding, print and digital design for brands in various industries
Potato Skins is my studio banner. Currently used as a space for experimentation in communication in social impact space, aligning digital solutions with comms for development. Previously, I have undertaken projects in print and digital, with clients such as Oxford University Press, Hero Future Energies, Dalberg, Bill & Melinda Gates Foundation, Meta, Better Cotton Initiative, Royal Enfield, Rotary India, Breakthrough, Sangath, Swasth Alliance and more.
PHILOSOPHY
Equitable
Purpose-driven
Intuitive
SUMMARY OF WORK
I began my career picking up design practices at branding and design firms before running my own design studio, and bring that entrepreneurial mindset into everything I build. For nearly a decade I have been working with clients across industries over a variety of projects and brief, to delivery purposeful, thoughtful design.
Below is a brief overview.
CONTRIBUTIONS & EXPERIMENTS
Tools, SaaS products, kits and more, built with lean teams and AI.


Draft based writing tool to create a new method of writing with the use of AI as a part of our systems.
TOOL
Ongoing
MAR 2024-Present
📝
I am tinkering with the UI of the project to be a better pull than what code with AI could deliver. This is a good time where I am learning that even with AI tools, human intervention is rather essential.

Social media for a boost in habit and based on non-addictive principles.
MOBILE APP
Ongoing
MAR 2024-Present
🥗
Neck deep in research for how to make a social media app without the addictive aspects of it. There is a lot of study to align with the preliminary UX research.











STACK
WRITINGS
Working on building an tools with AI and scaling a low cost air conditioner.
Cutting through the noise, removing the unnecessary, and revealing what truly matters, designing for clarity, purpose, and lasting impact.
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